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Monday, 25 January 2016
Latest Trends Of Digital Marketing In Web Development
2015 has surely been a digital market year. Digital work has becoming infinitely more complex so, you need overarching strategies for being productive and competitive in the digital market, as you can’t rely upon obsolete technologies when the world outside is emerging with smart innovations each day.
Digital marketing is an essence of every company’s success. Internet Marketing makes possible for every company to build their brand online and reach out to millions of customers through a single platform. Present era is digitalizing very fast and new technological opportunities are rushing in the market, you need to analyze each and choose the best according to your business to progress by leaps and bounds.
There is an utter time waste if you are thinking to start an online business and oblivious of its trends.
Even in digital curve also, you need to segment your market and select the trends in accordance with your target market.
Some of the latest trends of digital marketing in web development are -
MOBILE APPLICATIONS
Mobile Application is the most rushing trend in the digital world and have a bright scope in the future. Each mobile app is designed to target a unique set of customers whether it’s a gaming app or social media app. Undoubtedly; it provides “shop with ease” to the customers and save their time as well. Now the main task in constructing a mobile application is to design a logo, as it tends to give the first impression of the business to customers. Each company aims to simply their logo to enhance its visibility through customer’s phone screens.
WEBSITES
Getting a business started successfully without making a website for the same is quite an impossible task as website works as digital face of your company. Surely, a well-designed, user friendly website helps you generate more chances of success as most of the people seek information any product and services through company’s website only. Execution of website with visual marketing is a more wonderful combination as new trends in videos, animations, memes are running over every digital marketing platform and doing a terrific work.
MOBILE MARKETING
Mobile marketing has become a hot trend. With mobile traffic taking over even physical shops, it has become a new business tool. Ranging from news apps to shopping apps, people can gain access to every thing through their phones. The trending era of smartphones and tablets have opened up new box of opportunities for the marketers.
VIDEO CONTENT
Now a days, people prefer to watch videos of any company’s product than reading the whole description or flipping images of it. They deliver a brand’s image more effectively as customers can actually get a clear image of the product in their mind. Realizing the popularity of videos, its quality is getting better day-by-day. From live broadcast to creative video ads to target any market is profiting every kind of business. They are using the mode of videos to promote new products in the market, how-to-use content, documentaries and many other things. Even the use of color and typography is getting bolder as they act as effective tools in creating videos or constructing websites.
SOCIAL MEDIA MARKETING
Though social media marketing trend is pretty old but still one of the most running trend as generation by generation, it’s becoming more of an addiction than mere just a tool to socializing. Be it Facebook or Google Plus or Twitter or LinkedIn or Pinterest, each of them has more than a billion users. They kept on introducing creative ways to share images and videos to enhance the popularity of any company. One should pay a constant attention to the latest updates coming in these applications.
USER GENERATED CONTENT
It’s more of a kind of publicity. It’s created and published by general masses only and companies have no control over the content they publish so it can affect any company’s image in both ways. On one hand, it provides genuine information sourcing from the people who might be the customers of that company. And on the other hand, there are high chances of distortion, as credibility of such information can’t be checked.
Comments on your blog or any kind of post are some of the best examples of user-generated content.
While adopting any trend of digital marketing, one must keep in mind that it is communicating well with your audience without any barriers, acting as a strong platform to deliver your message and is improving the user’s experience.
Following the concept of digital marketing doesn’t mean changing the module of your whole business; it’s about catching up with latest digital trends. Almost all startups of today are embracing digital marketing, as it is cost effective and easy to set up as compared to traditional marketing methods.
Thursday, 14 January 2016
How To Start A New Business
Starting a new business is not a cakewalk at all but this path demands insane hard work and will power. Getting yourself rid off from round-the-clock work schedules and be your own boss is not that easy if it seems like so. It requires thorough planning, creativity and hard work.One needs to pull out all the stops to make the launch of his idea successful.
It’s not an overnight work to start a new business but various steps need to be followed with utmost consideration.
Every business idea pops with its own set of problems and opportunities. An entrepreneur needs to carefully look at those cues and get his work started.
Some basic steps involved in starting a business can be defines as follows:
1. SEARCH AND ANALYSIS OF BUSINESS IDEAS
In the rush to stay ahead in digital world today, we often miss out on various opportunities that awaits us. We never realized that in every field of activity in our day-to-day life, an endless barrage of ideas awaits us. We just need to carefully pick those ideas and analyze each and everyone. Make sure that your idea is solving an emerging problem of the people. You should raise an idea that puts your knowledge, expertise and experience to use.2. MARKET RESEARCH
Once you have narrowed your list od ideas to two or three, an intensive research for the existing companies in the same industry needs to be done as it will help your idea to gain a competitive edge. Getting in the field where established brands are already doing wonders won’t be any profit for you till you figure out in what ways you can serve the purpose of solving the needs of the customers better than the current brand leaders.Market research also helps one to know about his potential customers and target market. You will also need to go out and talk to real people about their current needs and problems. An idea is not profitable till it is not able to satisfy the needs of your customers. After obtaining a detailed feedback from your potential customers in the market, you need to get back to your blueprint and make further changes if required to give it an innovative start in the market.
3. INVESTING IN YOUR BUSINESS
Before calling your project viable in the market place, you first need to identify all the start up costs involved in the project. Always think of the creative ways to minimize your costs wherever is possible. After identifying the various costs, source of funding must be clearly defined which is rather a very time-consuming process. Do you have the means to fund your startup or will you need to borrow money? If you are going to borrow money then “from where?” is the main question that needs to be answered. Don’t hesitate to invest in your future success.4. ENTITY
Before you register your company, you need to decide what kind of entity it is as each entity comes with its own rules and regulations, which need to be followed under a legal framework. Starting your company as a sole proprietorship lets you have a full control over your business activities. You are entirely responsible for all debts and obligations mentioned in the legal structure. Getting engaged with other person to start a business makes you and your partner equally liable for the business and its activities. Another option is to open a franchise of an established company. If you choose to follow this route, the concept, brand following and business model are already in place; all you need is a good location and the means to fund your operation.5. CEMENT A LEGAL STRUCTURE
Before you market your business whether in a virtual market or through a physical store, you need to make sure that you have completed all the necessary legal formalities which includes registration of your business, getting license for your physical store etc. if you are inviting investors or engaging in partnership, its must to build up a legal structure for your business.6. SKETCHING A BUSINESS PLAN
Business plan can be defined as blue print of your model which estimates its success and failures your product might face. It helps you to figure out were your company is going, how it will overcome any potential difficulties, and what creative solutions can be adopted for the same. It helps you check the viability of your business idea. Later, this plan can serve as a guide or manual to help in business and strategy formulation.7. BRAND YOUR BUSINESS
Before you can advertise your business or set up your website, you’ve got to think of how you’re going to brand your business. Every startup looks for proper media coverage and a striking website as soon as they launch their ideas. A great startup idea is not going to work for you if people do not realize its presence. Every idea looks for a definite space in the digital world. Before you start selling your product or service, you need to give your product a brand and get a following of people ready to jump when you launch your product out in the market.A company website and social media profiles have become the asset for a business to grow. You need to build an online presence to make people aware of your product or service. Use social media to spread the word about your new company. Be sure to keep these digital assets up-to-date with relevant, interesting content about your business and industry as well. A strong brand is the key to customer loyalty and higher sales.
Getting ready to start your new journey can be both thrilling and terrifying. Starting your business can be a rewarding experience if you pay your focus to it. A proper planning and its execution will help to increase its chances of success.
Many entrepreneurs fail before succeeding, often multiple times. It’s a never-ending learning process. The most important assets required making your business successful does not lurk in the market but lies in your hands only that include the strength and sincerity of your belief in the business you have cemented.
You are now in business.
Start selling.
“NOW THE SUCCESS IS IN YOUR HANDS.”
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